Like You Sell version 7

For founders who are still the best closer in the room

Tonight, your phone can stay face down on the table.

Every lead who writes to your website gets an answer in your own words, and a gentle ask for the next step. The serious ones reach you with the whole conversation, so you walk in warm. That is Like You Sell. US$197 a month, no build fee, no contract.

Not happy in your first 30 days? We refund month 1.

7:42 PM

You know this table.

The plates are down. Someone is telling a story about school. The bread is still warm.

And your phone, face down next to the water glass, lights the wood from underneath. Once. Then again.

You do not turn it over. You do not need to. You already know what it is: a stranger who found you tonight, with one real question about what you sell, deciding in the next few minutes whether you are the one to ask.

It is almost never about price. It is will this work for my building. Can you do it before the deadline. Is this for a company my size.

You are the one who answers that well.

Not because your team is weak. Because you spent years learning the answer, and nobody can hand over years in a paragraph.

So you choose. The table, while you feel the phone the whole time. Or the phone, while the table feels it. Most nights you choose the table, and most mornings you wonder who it was.

Leave that message where it is. We will open it in a minute. First, a quieter question.

What do you tell yourself, at 10:40, when you check?

We think we can guess. Tell us if we are wrong.

If I stop answering, they go cold.
True. Leads cool fast. So the answer has to come fast, and it has to sound like you, or it does not count.
My team cannot explain it like I do.
Also true, and not their fault. A decade of knowing does not fit in an onboarding week. You do not need them to become you. You need your answer to be there first.
Pay them for months, and they do not close anything.
Many founders have lived that. The answer is not another hire to train. It is the first conversation, handled, so whoever is next starts warm.
I tried a bot once. It said something wrong.
Fair. It once told people a company was open on a holiday. That is why this one only speaks from answers you approved, and when it is unsure, it says so and hands the chat to you.
I do not want my customers talking to a machine.
They will not be fooled, and we would not want that. It tells them it is an assistant, every time. What they hear is your reasoning, in your words.
You are not a founder who hides behind a script. You are the one who picks up. This only lets you pick up without having to be there.
How it starts

One question. Three minutes. Then your website sounds like you.

There is one question only you answer well, the thing a stranger needs to hear before they trust you with the job. You say it out loud, once. We do the rest.

  1. 1

    Check out, or ask for a preview

    Start with the button, or ask for a free preview first. Either way, Xavi writes to you personally.

  2. 2

    Send a 3-minute voice note

    Talk the way you talk to a good lead across the table. No script, no form, no writing.

  3. 3

    In 3 working days, it answers in your words

    You read every answer. You approve every answer. Nothing goes live until you say so.

We build it, run it, and keep the answers current. Edits included.

It answers only from what you approved.

When it is unsure, it says so and hands the chat to you.

It asks for the next step: a call, a deposit, a booking, a quote.

It always says it is an assistant.

Serious buyers come to you with the whole chat attached.

Now, the message from 7:42.

Here is what could have been waiting. This is a DEMO, with an invented business and an invented buyer, because we would rather show you a real preview of your own company than a story about somebody else’s.

Harbor & Pine Solar, website chatDEMO
Dana, 7:42 PMWe have two layers of shingles already. Can you still put panels on that roof?
Assistant for Harbor & Pine, 7:42 PMUsually yes, but Mark checks the decking underneath before anyone promises anything. I am the website assistant, so I will not guess at your roof. Would a quote visit help? What timeline are you working with?
Dana, 7:44 PMBefore spring. We have the budget set aside, I just need a real quote.
Assistant for Harbor & Pine, 7:44 PMGood. I am passing this to Mark now, with everything you told me, so you do not repeat yourself.
Hand-off to the founder Who: Dana R., phone number attached Asked about: two layers of shingles, then a quote Budget: set aside   Timeline: before spring Time: 7:44 PM

Example only. Names and business are invented.

Now picture the other half.

The dessert is cleared. You turn the phone over, slowly, the way you open a letter you already know is good. There is no pile. There is one card. A name, a number, the question, the time.

You call Dana tomorrow at nine. She has already heard your reasoning. She does not need to be convinced you know your work. She only needs to hear your voice say the date.

And the table, tonight, got all of you.

And the rep you could hire instead?

A salary-only sales rep costs about US$6,000 a month1 and takes about 5 to 6 months to ramp2. A rep also calls, follows up, and shakes hands. Like You Sell does none of that, and it is not trying to.

It does the part that keeps you at the phone: the first answer, in your words, any hour, with the next step attached. The calls and the closing stay yours, because that is where you are best. If you want a rep later, they start with warm leads and a chat history.

1 About. Based on US Bureau of Labor Statistics median pay for wholesale and manufacturing sales representatives, May 2025: US$72,080 a year. 2 About. Based on sales benchmark surveys of ramp time.

This is for you if

  • Your company has 2 to 50 people and you are still the best closer.
  • What you sell is hard to explain in a line: solar, remodeling, clinics, equipment, software, training, consulting, insurance.
  • Leads come in. Deals stall when someone other than you explains.

It is not for you if

  • Your product explains itself in one sentence. You are fine already.
  • You need phone calls or Instagram DMs answered. It answers your website chat only.
  • You want medical, legal or financial advice given on your behalf. It will not.

If this is you, thank you for reading. No hard feelings, and good luck.

What it costs
US$197 a month
No build feeNo contractCancel any month

Not happy in your first 30 days? We refund month 1.

A free preview comes in 3 working days after your voice note. We build 3 free previews a week. We do not promise a number of deals, because nobody honest can.

What a careful person asks

What if it gives a wrong answer?

It can only answer from what you approved, and you approve every answer before it goes live. When a question falls outside that, it says it is not sure and hands the chat to you instead of guessing. We also keep the answers up to date for you, edits included, so a holiday schedule or a price change is a message to us, not a project.

Does it pretend to be me or a person?

No. It always says it is an assistant. The words and reasoning are yours, but it never claims to be you. Many customers want to know when they are talking to software, so we make that clear every time.

Does it answer phone calls and Instagram DMs?

No. It answers the chat on your website. Calls and DMs stay with you or your team. If a serious buyer shows up in the chat, you get their name, number, question and the time.

What happens to my voice note?

We use it only to build your preview, then we delete it, unless you ask us to keep it.

Is there a guarantee?

There is a refund. If you are not happy in your first 30 days, we refund month 1, through PayPal. There is no guarantee of deals, because we do not control who writes to you or what they decide.

How do I start, and what happens after I pay?

Press Start now and subscribe through PayPal, or ask for a free preview first on WhatsApp. Then Xavi asks you for a 3-minute voice note answering the one question only you answer well. Within 3 working days your website answers in your words, and you approve every answer before it goes live. No build fee, no contract, and you can cancel any month.

Can I see it before I pay?

Yes. Choose Preview it free first, send your voice note, and you get a free preview in 3 working days. We build 3 free previews a week.

Who is behind this?

Xcellence International, a sales consultancy in Jakarta. Our clients include Qatar Gas, Chevron and Bank Indonesia. You will deal with Xavi, our partnerships manager, who is a digital assistant working for the company, and the answers are always yours to approve.

Let the phone stay face down tonight.

Say the one thing only you say well, once, for three minutes. After that, someone is always there to answer in your voice, and you decide what to do with the evening.

Not happy in your first 30 days? We refund month 1.

Built by Xcellence International, a sales consultancy in Jakarta. Our clients include Qatar Gas, Chevron and Bank Indonesia.

xavi@hendrikronald.com  ·  WhatsApp +62 813-1878-4280
© 2026 Xcellence International · Kembangan, Jakarta Barat, Indonesia 11620