The Closer

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A kitchen showroom closed for the night, its glass front glowing gold across a wet street, the city skyline behind

The bot that actually closes the sale.

Not live in 14 days? The $29$299.99 comes back. No form, no retention pitch.

Opens the chat right here. No form, no card. Rather test it on your own material? Use the full demo.

A kitchen showroom closed for the night, one display kitchen still lit, city lights outside the glass door

Other bots answer a question and stop.

This one sells, handles the objection, and asks for the decision.

Try it on your business, not ours.

Upload what you already send buyers. It learns your business, then sells it back to you while you play your own toughest customer.

1

Show it your business.

A PDF, or just paste an old customer email. Nothing to hand? Pick a ready-made example.

2

Talk to it.

It already knows your business. Ask it what your toughest customer would ask.

3

Get the transcript.

Want the conversation and its score? Leave an email at the end. Not before.

By starting the demo you agree to our privacy policy. Your uploaded document is deleted automatically within 24 hours.

No email needed to start. Your document is never mixed into anything else, and is deleted within 24 hours.

Two things you are probably thinking.

What if it says something wrong?It works only from material you approve. Unsure? It says so instead of guessing.
What if it never works?Not live in 14 days? The $29$299.99 comes back. No contract, cancel the monthly any time.

Businesses we build for

  • Xcellence International
  • Toxic Minton
  • My Home Laundry
A family dinner at night under a warm pendant lamp, a phone lying face down at the edge of the table

You needed the new car. You are answering messages at midnight.

Why you started

  • The new car
  • Dinner at home
  • Bigger jobs

Your Tuesday

  • Twenty unread
  • Cold food
  • The same jobs

You already do the job. Why answer the ads too?

You, the owner
SalesYou
QuotesYou
SupportYou
11pm shiftYou

Every box is the same person.

Your assistant does not sell the way you do.

The buyer saysYour staffYou
How much?I will check and get back to you.What size, and by when?
Too expensive.Sorry about that.Against what? A redo costs more.
Let me think.Sure, take your time.What is the waiting costing you?
I will ask my partner.No problem.Fair. What can we settle today?

An illustration of the method, not a transcript from a real customer.

Send your ads to your own site. We put The Closer on it.

Today

Your ad→The DM pile→You, at 11pm

With The Closer

Your ad→Your site→Sold, and scored

One line of code on the site you already have. You never touch it.

Same buyer. Two different endings.

Too expensive.

A normal chatbot

Sorry to hear that. Anything else I can help with?

Conversation ends

The Closer

Against what? You said a redo costs you more than this.

Shall we start in March, or hold the slot for April?

Booked, and scored 86

An illustration of the method, not a transcript from a real customer.

What arrives every morning.

86Bathroom, decides herself, wants a call today
34Price shopping, no timeline, no budget
92Kitchen fit-out, 40k budget, March deadline

In the order they arrived, not tidied into a ranking. The best one is the one you would have scrolled past.

Two numbers. No third one later.

Launch price, a golden chance to try it. $29 to build instead of $299.99, $97 a month instead of $197.99. Until 31 October 2026, then it returns to normal.
$299.99 $29$299.99 once to build it, then $197.99 $97$197.99 a month once it is live. US dollars. Launch price until 31 October 2026. Sign up before then and your $97 stays $97 for as long as you stay. Cancel any time.
Not live in 14 days? The $29$299.99 comes back. No form, no retention pitch.

Your document is never mixed into anything else, and is deleted within 24 hours. Privacy policy.

2 daysa person contacts you
14 dayslive on your site
0contracts
0code you touch

Before you decide

What actually is this?
  • Sits on your own website and talks to buyers in writing.
  • Works only from material you gave us and approved.
  • Scores every conversation out of 100, so you know who to call.
  • Nothing for you to install, and no app to learn.
I have tried a chatbot. It annoyed my customers.
  • That kind is installed to stop people reaching you. This is not.
  • Misunderstands someone twice? It offers a person.
  • Anyone who asks for a human gets one. Built in, not a setting.
What if it says something wrong about my business?
  • You approve everything it knows before it goes live.
  • It works only from the material you sent.
  • Asked anything outside that, it says so instead of guessing.
Will it give medical, legal or safety advice to my customers?
  • No. Built in, not a setting.
  • No diagnosis, no reading symptoms or results, no treatment, no dose.
  • Never tells anyone to see a professional now or wait.
  • Says the question belongs to a qualified professional, then answers the part about what you sell.
  • Holds even if they insist, call it hypothetical, or say they are trained.
Who else is using it?
  • Xcellence International, Toxic Minton and My Home Laundry.
  • A personal build, close attention, and the money back promise above.
  • No logos borrowed from our consulting work.
You are in Jakarta. I am not. How does that work?
  • Remotely. Email, or WhatsApp if you use it.
  • Your assistant answers in your buyer’s language and time zone, not ours.
  • You contract with Xcellence International, Jakarta. Every promise here holds wherever you are.
What happens if I stop the monthly fee?
  • The Closer stops. That is what the monthly fee pays for.
  • Your website is yours and was never ours to switch off.
  • Anything switched off on our side, you hear in writing first.
What if Hendrik Ronald is unavailable?
  • You contract with Xcellence International, not with one person.
  • Your data, transcripts and a full export stay yours on request, whatever happens.
  • We do not build your website
  • We do not run your ads
  • We do not redesign the site you have
A rooftop ledge at first light, a coffee cup next to a phone, the skyline catching the sun

The three things that stay yours

  1. Point your ads hereSend them to your own site instead of the DM pile.
  2. Send your price listWhatever form it is already in. You write nothing.
  3. Call the ones over 70They are waiting in your inbox by morning.

Questions right now? Ask the assistant in the corner of this page.

Bigger questions: ronald@hendrikronald.com, answered within two working days.

The Closer is built by Xcellence International. Privacy policy.

Xcellence International
Kembangan - Jakarta Barat
Indonesia 11620

$299.99 $29$299.99 build · $197.99 $97$197.99/mo · USD Get started Try the demo